So – what exactly is “behavioral economics,” AND WHY should I care?

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.

Shaped by the field-defining work of University of Chicago scholar and Nobel laureate Richard Thaler, behavioral economics examines the differences between what people “should” do and what they actually do and the consequences of those actions.

Join us on Wednesday, April 24th, for our second Quarterly Speakers Forum of 2024 - Econs vs. Humans: Business and Practical Insights from the World of Behavioral Economics.

At this program, we will hear from Dr. Scott Niederjohn, Professor of Economics and Director of the Free Enterprise Center at Concordia University.

Dr. Niederjohn will discuss the following:

• This emerging social science field where psychology meets economics called behavioral economics
• A number of common cognitive biases, including anchoring, loss aversion, and status quo bias
• How behavioral economics research has influenced decision making in business areas like finance, marketing, and organizational behaviors (see if this applies to you)
• Implications for non-profits and government policy

Fee Description

GBCC Investors - $25.00 - Please log into your GBCC account to recieve member pricing

Guests - $35.00