Quarterly Speakers Forum

Join us on Wednesday, April 24th, for our second Quarterly Speakers Forum of 2024 - Econs vs. Humans: Business and Practical Insights from the World of Behavioral Economics.


At this program, we will hear from Dr. Scott Niederjohn, Professor of Economics and Director of the Free Enterprise Center at Concordia University.

Dr. Niederjohn will discuss the following:

  • This emerging social science field where psychology meets economics called behavioral economics
  • A number of common cognitive biases, including anchoring, loss aversion, and status quo bias
  • How behavioral economics research has influenced decision making in business areas like finance, marketing, and organizational behaviors (see if this applies to you)
  • Implications for non-profits and government policy


Fee Description

GBCC Investors - $25.00 - Please log into your GBCC account to recieve member pricing

Guests - $35.00

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April 24, 2024 @ 8:15 am
April 24, 2024 @ 10:00 am



645 N Janacek Rd, Brookfield, WI 53045